Senior Execs Prefer Print Periodicals (and Ads) over Online Versions
Senior executives worldwide prefer getting their news and information via print – newspapers, general business magazines, trade and professional journals, and leisure publications – according to (pdf)...
View ArticleTop 10 UK Newspapers’ Online Audiences Continue to Grow
In August, The Guardian’s website was the most popular among national UK newspaper sites – as it has been for all of the previous 12 months – with 2.7 million unique visitors, equivalent of 1 in 13...
View ArticleTiVo Premiere Week Ratings: Grey’s Anatomy ‘Time-Shifted’ Most
Grey’s Anatomy dominated the fall television premiere week’s “total viewing” rankings, and NFL football was the most-watched “live” program, according to TiVo’s Stop||Watch service, which tracks live,...
View ArticleCross-Industry Study: Marketing Must Move to Digital-Focused Business System
A new cross-industry study details how marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the...
View ArticleInteractive Marketing Spend to Surpass $61B in Five Years
Interactive marketing spend in the US will grow to $61.3 billion in 2012, from $18.4 billion in 2007 – a compound annual growth rate (CAGR) of 27%, Forrester Research forecast in a report issued this...
View ArticleOnline Ad Spend by Industry – September 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleMassive Consumer Mistrust in UK over Identity Fraud
Only half (52%) of consumers in Great Britain trust their high-street bank or building society (similar to a savings and loan institution) to protect their personal details from identity thieves, a new...
View ArticleUS Cinema Ad Spending Up 15%
Cinema advertising industry revenues among Cinema Advertising Council (CAC) members grew 15% to $455.7 million in 2006, from $394.8 million in 2005, according to (pdf) the CAC’s just-released 2006...
View Article‘Search Engine Fatigue’ Drives Consumers to Distraction during Car Searches
Some 72% of US online searchers have experienced “search engine fatigue” – that is, unable to find the information they need, they grow impatient or frustrated – and of those, three of four leave...
View ArticleConsumers Want Green Action from Brands, Businesses
Consumers want businesses to take the lead on actions to reduce climate change, but 74% of Americans surveyed can’t identify (unprompted) any brands as taking a lead on climate change, according to the...
View ArticleSocial Network Sites an Attractive Venue for Retail Advertising
Heavy users (top 20%) of social-networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as apparel, music, jewelry/luxury goods/accessories...
View ArticleRomney Leads in Campaign Advertising; Clinton, Obama in Tight Website Race
Republican Presidential Candidate Mitt Romney has placed more political ads than any other two presidential candidates combined – he has placed 10,893 political ads from January 1 to October 10,...
View ArticleMagazine PIB Advertising Revenue Up 5.6% Year to Date
Total magazine rate-card-reported advertising revenue for the first three quarters of 2007 increased 5.6% compared with the same period last year, closing at $17,911,515,303, according to Publishers...
View ArticleOnline TV Viewing Doubles, Replaces News as Top Web Content
The number of Americans viewing entire television episodes/shows on the internet has doubled from a year ago, and now close to 16% of American households who use the internet watch television...
View ArticleMarketers Plan to Increase Social Media Spending, ROI Not Yet a Concern
The vast majority of marketers who already use social media are bullish on social-media spending, with nearly 9 in 10 saying they plan to “increase” or “increase significantly” their spending,...
View ArticleSponsored Link Ad Impressions by Industry – September 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleGoogle Receives 64% of All US Searches in September
Google accounted for 63.55% of all US searches in the four weeks ended Sept. 29, according to Experian subsidiary Hitwise. Yahoo Search, MSN Search and Ask.com received 22.55%, 7.83% and 4.32%,...
View ArticleHoliday Shopping to Be a Bit Restrained, Consumers to Spend $923 on Average
Though shoppers still plan to spend more on the holidays this year than last, consumers say they will restrain their spending this holiday season, according to the National Retail Federation‘s “2007...
View ArticleConsumer Reports: Toyota Reliability Slips as Ford’s Improves
Chinks in Toyota‘s armor are becoming apparent, whereas Ford‘s domestic brands have become more reliable, according to data from the Consumer Reports “2007 Annual Car Reliability Survey.” Still, the...
View Article
